Although it sounds simple, it is not. When not evaluating apps or programs, he's busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one. 72% of podcast listeners who have listened for at least four years have bought a sponsored advertisement. People of United Sates listen to podcast and the number is around one hundred and four million and that too on monthly basis. The Top 50 Most Listened to Podcasts in the U.S. Q2 2021, https://www.edisonresearch.com/wp-content/uploads/2021/08/PCT.png, http://www.edisonresearch.com/wp-content/uploads/2014/06/edison-logo-300x137.jpg, The Latino Podcast Listener Report 2021 en espaol. If you have any questions about Edison, our services, custom research or just have a consumer research problem to solve, we're here to help. 51% of respondents said podcast ads are more important than other media. In 2010, it was 43 million dollars. Though Joe Rogan rejects Right and Left labels for himself, his audience leans Right with 46% of this avid fans identifying as Republicans (and just 23% as Democrats). Podcast Genres Statistics Like every form of content, podcasts are divided into genres based on their topics. If a human being is not considered a complex system, Im not sure where reality lies. Back here in reality, if you want to make it look like most Americans dont like Joe Rogan then you set up a push poll in which you ask people if they are fans or not a fan at all and thus force everyone who doesnt know/doesnt care to say theyre not a fan. Survey size was a representative sample of N=961. These podcast stats show trends related to listeners everyday habits and routines. The Joe Rogan Experience . The highest earning podcast - The Joe Rogan Experience - generates 30 million dollars annually. Journalists cant be bothered to investigate, and are now armchair activists anyway, so report whats trending on Twitter, and polarisation enters a self reinforcing loop. Joe Rogan has completely disrupted the legacy media. The #1 listened-to podcast worldwide - Joe Rogan Experience - has a total length of 4,608 hours (excluding sponsored ad reads). Follow The Joe Rogan Clips show page for some of the best moments from the episodes. There are 2,442,670 podcasts that are valid as of May 2022 and more than 65 million episodes. Please click here to submit your pitch. I love that his show will run between 2-3 hours. On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k. Edison Research has been the sole provider of Election Day data to the National Election Pool for 17 years, conducting exit polls since 2004, and collecting real-time vote results in all 50 states to project and analyze results for every major presidential primary and general election. EnterpriseAppsToday is a platform where we cover anything and everything about the top enterprise apps that rule the industry right now. The Podcast Consumer Tracking Report is the only measurement based on actual listening, not downloads. Whats more, the man theyre so avidly listening to endorsed Bernie Sanders in 2020, a self-declared socialist. Furthermore 25% of the avid fans are Hispanic (the figure for the non-fans is 15%) . Although 68% of podcast listeners were black in 2011, this trend is slowly changing. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. Podcasts dont have any set rules. Rogan's repeated use of the podcast to disseminate fringe COVID-19 viewpoints led a group of 270 scientists and health care professionals to publish a letter on January 10 calling on Spotify to take action against the spread of misinformation on its platform. Related reading: Takeaways from The Podcast Consumer 2018 by Edison Research, Related reading: The 12 Best Podcast Hosting Services. Werde said given that Spotify has invested heavily in Rogan, offering him a $100 million exclusivity deal, it's unlikely the platform would take any steps to move away from its number one podcaster, especially as it looks to differentiate its service from competitor like Apple music by providing content that can only be found on its site. It is crucial to have the best software and equipment to create audios people will enjoy. Lets now see what the statistics have to say. Recording artists Neil Young, Joni Mitchell helped to amplify the letter's request with Young announcing on January 24 that he would have his music pulled from Spotify if the company did not remove Rogan's podcast. 7. The majority of ads 62.5.5 can be sold quarterly or annually. This American Life. The survey was offered to a proprietary panel of active respondents, available on both mobile (iOS and Android) and desktop (macOS & Windows) platforms. Citing Barstool Sports, Dave Portnoys digital media company, as an example of a similar audience, he said, If the only thing theyre getting is cultural commentary from the right, is it a surprise theyre turning toward the right? Leans right is just early appetizer. While Spotify responded to the doctors' request, saying it would publish its platform policy regarding the promotion of medical information and "add a content advisory to any podcast episode that includes a discussion about COVID-19," it stopped short of meeting Young's demand to remove the JRE. Most podcast listeners say this experience includes hearing news, which they largely expect to be mostly accurate. Globally, 17% of monthly listeners are part-time workers while the US has 12%. The studys author, Eli Yokley, has also tweeted out some charts on political preference. Joe Rogan gets 11M views on his podcast each episode. We are done with it. His podcast, "The Joe Rogan Experience," is the most popular podcast on Spotify, itself one of the most popular audio platforms available. This post contains the latest podcast statistics. How many podcasts are there? How do the avid fans presumably the core of Rogans audience compare to the seven in ten Americans who dont describe themselves as fans? Some of it is in the so obscure, I didnt know I was interested in this bracket. Podcast ads that are prerecorded and not listened to by the podcast host are less popular with Super Listeners. Another podcast study found that 38% listen to podcasts via Apple Podcast Service. The official podcast of comedian Joe Rogan. But those ventures were not without controversy: Sanders drew criticism from liberal groups for later touting an endorsement from a host who had made derogatory comments about transgender and Black people on air and that was before video of him saying the N-word 24 times on his show was unearthed, Its one thing for Joe Rogan to endorse a candidate, the liberal activist group MoveOn, . Apple Podcasts has more than 500,000 podcasts (active podcasts that have a new episode published within the last 90 days). There are one hundred twenty million podcast listeners currently in the United States. Spotify stated in May 2020 that JRE would become a Spotify exclusive starting in September 2020, causing a stir in the podcast community. They obviously arent. Miller, who now writes for The Bulwark, a center-right and anti-Donald Trump publication, said Rogan is far from a partisan hack like the conservative media personalities shunned by many Democrats. According to figures for the fourth quarter of 2021, the networks top show, The Five, pulled in 3.3 million viewers. 19% of people discover podcasts via YouTube the most. Tim Miller, who ran communications for former Florida Gov. In addition, for each podcast, we looked at what percentage of respondents reported listening to only that podcast. That number dropped by half after he went exclusively to Spotify, indicating a drop in listeners. Podcasts have been used by 10 million more Americans in just one year. Podcasts with over 37k episodes are profitable. According to current estimates, the U.S. listener base could grow from 75.9M to 100 Million by 2024. I watch, but dont fit the general profile. What is the percent of the podcast listeners? 25% have a 4-year college and 20% have a high school diploma. Apr 15. Morning Consult is a business intelligence company, is it? Because of that, he sees an opening for Democrats to communicate with the 48 percent of Rogans avid fans who did not vote for Trump in 2020. Podcasts are listened to by 13% of Americans on a laptop or desktop computer. Podcast advertising statistics show an increase year-on-year in spending. As Newsweek reports, the Joe Rogan podcast was an instant success when the show was made exclusively available from the Spotify streaming service (even then, some of Rogan's older episodes that Spotify deemed too controversial failed to make the transition). But lets not forget that Rush Limbaugh garnered between 15-20 million weekly listeners during his career and was unapologetically conservative. . 18% of those aged 18+ own a car with smart entertainment systems. Heres our handy guide on how to start a podcast. Yes, politicians and pundits want to push us into separate voting blocks that they can address and manoeuvre over. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase behavior information. If you continue to use this site we will assume that you are happy with it. 30% stated that it was very important for them to limit their exposure podcast advertising. But anyone who would advocate for Bernie Sanders for POTUS would be suspect to me. 2023 Morning Consult, All Rights Reserved. First paragraph of their article: Politicians, especially Democrats, have largely eschewed appearances on Joe Rogans chart-topping Spotify podcast, where the elevation of bigoted rhetoric and COVID-19 denialism has thrust him into the center of Americas cultural and political fissures. I simply cannot support socialism in any form. As you can see, the vast majority of guests have been male, 88% vs 11% female. 1 slot globally. Podcasts with a large audience make between $10 and $50 per advertisement for every 1,000 listeners. 33.2% of respondents have listened to a podcast on a smart speaker. Former state Sen. Bakari Sellers (D-S.C.) said the kinds of questions Rogan poses on his show are almost like the comments section of a website, and arent all that different from the things on the mind of the average voter whom both parties and especially Democrats need to bring into the process. The first episode of the Joe Rogan experience aired on the 24th of December 2009. At the time, Yangs campaign manager credited his appearance on Rogans show for generating the level of attention and money that landed the long shot on the presidential debate stage a sign of the value in talking to Rogans massive audience. You can count on our talented team when it comes to bringing you up-to-date information about the SaaS, CRM, ERP and other types of applications. It's demographics. Rogan's $100 million contract, it seems, was money well spent. The average number of podcasts consumed in the last week among weekly podcast listeners has stayed at, More than half (53%) of monthly Spotify users aged 12-24 report being monthly podcast listeners, up 32% last year. For 45% of Italian listeners musical programs are their preferred podcast format, just after news programs. Joe Rogan recently faced widespread criticism for allegedly spreading misinformation regarding COVID-19 on his podcast, The Joe Rogan Experience. JRE has had a never-ending list of celebrities appearing as guests, from Bernie Sanders to Elon Musk. Depending upon the subject (drugs, police brutality) he might be a liberal, but while speaking of cancel culture or porn hell sound like a conservative. Social media rewards with likes. Podcast listeners subscribe to an average of six podcasts. We use cookies to ensure that we give you the best experience on our website. 32% of Americans report having listened to a podcast within the past month. On December 4, 2020, Fox appeared on the podcast to talk about his . Western media should not repeat Ukrainian propaganda, Putin's war sparks an existential crisis in Germany, the majority of avid fans are white (64%). (To those who know anything about him and his show, love him or hate him, it was comical to see him slandered as a right wing shock jock. He endorsed Bernie Sanders after a 3 hour conversation with him, for Gods sake!) With an average episode duration of 2hrs 32min 56. In early 2022, musicians such as Neil Young and Joni Mitchell removed their music from Spotify in protest of the statements and claims about the pandemic made by a recent Joe Rogan guest, which the artists in question as well as scientific and medical professionals deemed irresponsible and untrue. Hosted by stand-up comedian, actor, and TV personality Joe Rogan, the theme of the show is to engage purported experts on wide-ranging topics that, in Rogan's view, are often neglected by the media mainstream if not actively suppressed. An estimated 68 million listen to podcasts weekly, up 2 points from 22% in 2019 to 24% for 2020. Most people I know are more than tired of being condensed into false dichotomies by reductionist thinking and coercive politics. Please logout and login again. Asked about the backlash, Gray said Sanders campaign may have been strategically wrong to produce a video promoting Rogans statement that hed vote for Sanders, given the perceptions it fueled. These are just a few of the other ways that people can listen to content. In 2020, 18% enjoy the music on podcasts each week. In 2019, the company introduced the Podcast Consumer Tracker, a quarterly study that provides the only comprehensive data on podcast listening by network in the world. , he answered Rogans conversational questions about universal health care and the influence of money in politics, praising the longform mediums opportunity to talk about an agenda in more than 12 seconds in contrast to debates or the traditional television interview. However, an indexing tool counted over 800,000 podcasts on Apple as of December 2019. Podcast listeners make 22% while driving or commuting.
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joe rogan podcast listener demographics