For comparison, the Sunday edition of the News Corp-owned paper circulated 995,684 copies. The paper placed third, behind, . 4 out of 5 readers of this magazine in Asia are men. But they also love the New York Times, according to data from a survey conducted by the Pew Research Center in 2012. Research shows that 40% of the readers care about overseas events, and 24% are also eager to learn about other cultures and lifestyles. The monthly reach of titles published by Times Newspapers Ltd. DIGITAL AUDIO PRINT LUXURY ENTERTAINMENT FINANCE An in-depth look at the. The New York Times Revenue Stats 1. The newspaper is a world leader for opinion and inspiring pieces. as their go-to news source identify as Democrats. By clicking Accept All, you consent to the use of ALL the cookies. The Times and The Sunday Times are reaching a record 16 million readers a month, after the pandemic raised digital subscriptions. Additionally, more than 33% of the papers readers say they would participate in civil protests regarding the issues they care about. Whats more, it ranks among the most popular outlets in other English-speaking countries, particularly Australia and Canada. The Times, daily newspaper published in London, one of Britain's oldest and most influential newspapers. $77,926. Obviously, selling an old magazine wont make you rich, but if you have stacks of vintage magazines or if you do your research and begin buying up old issues in bulk, it can certainly add up. to acquire information, knowledge and understanding through the contents of this newspaper. (+1) 202-419-4372 | Media Inquiries. This cookie is set by GDPR Cookie Consent plugin. Interestingly, most of the male readers (49%) fall into the 35. As for other readers, 17% are aged 5064, while the remaining 20% are over 65. Not everyone who reads The New York Times comes from an affluent household. Why do you think the Times selected these for the front page? The difference is much more noticeable in other liberal outlets. The New York Times' online readership skews slightly Democratic, with more Democrats than Republicans making up its audience. We also use third-party cookies that help us analyze and understand how you use this website. Most newspapers got the largest share of their profits from advertising in the past. In 2008, this also applied to The New York Times $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. Print circulation in the US was at an 80-year low in 2020. The Times had the highest brand trust score (6.35/10) of any British national newspaper or news website, ahead of The Guardian (6.24), The Independent (6.05) and The Daily Telegraph (6.02). The Times, The Guardian and The Independent are read more or less equally by all age groups, but especially by those between 25 and 54 years old. The Sunday edition in 2020 circulated 207,188 copies there. Most news audiences, however, scored substantially better than the public. Most of its readers are young. How do I enable in-stream ads on Facebook? 1) What is the main readership demographic for The Times newspaper? Please create an employee account to be able to mark statistics as favorites. Although 2020 was financially rough for all media outlets, The Times managed to significantly increase its digital subscriber base. Figures for both print titles have been provided here. Chart. Others believe that this digital generation just isnt interested in news stories at all or at least not to the extent of previous generations. The papers average Sunday circulation in 2020 was 876,168 copies, more than twice the number of copies it distributes on weekdays. Only 7% of the readership doesnt have a higher education degree. 1) What is the main story on the front cover of the Times CSP edition (26 April 2019) and why does it appeal to Times readers? Just 12% have incomes of $75,000 or more. $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. Inform campaign strategies by leveraging our first-party insights platform. However, things have changed since then. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. As for political affiliation, more than 9 in 10 people who cite The New York Times as their go-to news source identify as Democrats. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. In this edition of The Times the incentive is 'Bedroom secrets - How to create a restful haven' which can attract a younger demographic and audience. Newspaper Readership is Impressive! Compared to other popular left-leaning outlets. 47% of the audience in Asia for Time is under the age of 45. The Times, daily newspaper published in London, one of Britains oldest and most influential newspapers. Please do not hesitate to contact me. went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. , Mar 3, 2022 This statistic presents the share of readers of the New York Times in the past 2 weeks in the United States in 2021, by age. Like all print media, The Times has also seen massive declines in print circulation over the last few decades but it didnt just sit on its laurels as digital outlets started dominating the market. Print circulation in the US was at an 80-year low in 2020. We provide the expertise of our audience and their interaction with our products to elevate brand stories and performance. Who are the target audience for the times? For comparison, only 29% found it inappropriate to make this information about the then-US president public. Profit from the additional features of your individual account. Among the public, just 26% have family incomes of $75,000 or more. They are likely to be in the Succeeder psychographic group. in 2020, but they didnt affect its popularity or the publics trust in its news coverage in the United States or abroad. Show publisher information For more information on the methodology of this survey click here. The paper managed to attract 1.66 million new digital subscribers in 2020 and reach a total of 5.09 million. Unsurprisingly, The New York Times readership numbers are the highest in the State of New York. The front cover features politics, wellbeing information and information on schools. The cookie is used to store the user consent for the cookies in the category "Other. For more than 150 years, The New York Times has been one of Americas most trusted newspapers. In a report released by Pew Research, 32 percent of those who regularly read the New York Times are less than the age of 30. According to. The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month. The High End. This is most likely because of the increase and development in NDM - new digital media - and the lack of interest from a younger age range. The New York Times isnt only popular in the US it also has many subscribers abroad. Hence, you can buy old Time magazines with content contributing to your interests in a particular person or event. However, you may visit "Cookie Settings" to provide a controlled consent. An in-depth look at the past, present and future of luxury fashion. Most of its readers are young 34% are aged 30-49, and 29% are aged 18-29. The main audience pleasure is to inform and educate as The Times newspaper mostly topics that are informative but sometimes there can be stories or articles which feature aspects of the soft news genre. Whats more, it ranks among the most popular outlets in other English-speaking countries, particularly Australia and Canada. Is 80k a good salary in NYC? In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group. Editorial Mission. Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue from $1.812 billion in 2019 to $1.783 billion in 2020. The paper currently ranks as the third-most circulated in the US, behind The Wall Street Journal (994,600 copies on weekdays) and USA Today (486,579 copies). comes from an affluent household. website alone had 130 million unique monthly readers. Magazine Readership: The Most Important Statistics. Advanced campaign reporting that reveals contextual and audience performance across all measurable dimensions even those the client didn't target. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. Currently, you are using a shared account. These cookies track visitors across websites and collect information to provide customized ads. But after that, the value drops dramatically. What is the most valuable Time magazine? The Power of Writing a Human-Interest Story, How to Cite a Blog: The 4 Most Common Formats, How Much Do Copywriters Make? The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". National Geographic maintains a list of organizations on its website that welcome magazine donations. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. According to data from the years first quarter, was 410,562 copies. could enjoy the contents of the paper as it features hard news which is what their demographic is interested in. What is the readership for The Times? Its website was one of the first to introduce the so-called paywall, but that didnt stop it from attracting new subscribers. Read our research on: Congress | Economy | Trust in Media. Theres no way to determine how many readers the print edition has, but considering the papers circulation figures, the number of readers is likely in the 2, circulated 410,562 copies of its weekday edition in 2020. From custom creative stunts to gatefold opportunities, print provides both traditional and unique ways to connect with depth. Two-thirds of the public knew that Barack Obamanot Mitt Romneyis more supportive of increasing taxes on higher-income people. According to 2020 data, The New York Times website alone had 130 million unique monthly readers. According to the most recent survey, 25% of the papers readers earn between $30,000 and $74,999 per year, and 26% have an annual household income under $30,000. Print provides both traditional and unique ways to make a statement. The New York Times Readership Demographics 12. 23% of print magazine readers in Brazil are aged between . All Rights Reserved. On Sundays, The New York Times ranks as the second most-circulated paper in the US, not far behind The Wall Street Journal (995,684 copies). If you're sharing an apartment you'll have a lot more buying power, but 80k won't put you in . Almost two-fifths (39%) of Americans who subscribed to digital editions of print newspapers in 2020 chose to support. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. The 65+ are much more likely to read the Daily Telegraph, Daily Mail, Daily Express and Daily Mirror. Who is the birthday girl in the Skyrizi commercial? show. Several internal scandals hit the paper in 2020, but they didnt affect its popularity or the publics trust in its news coverage in the United States or abroad. They are perceived to be at the forefront of changing media. Men also comprise smaller majorities of the regular audiences for several other news outlets, including Rush Limbaugh listeners (59%), viewers of Colbert (58%) and the Daily Show (56%), as well as regular viewers of Hannity (57%) and OReilly (56%). About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. "Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." In, Publishers Audience Measurement Company. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The Timess storytelling brought to life. In fact, eBay seller and paper collectibles expert Matt Oran earns a living selling these vintage issues. The massive online subscription growth in 2020 is very encouraging, especially seeing as some digital services prices have gone up. Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper. That's another mind-boggling equivalency. The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. All things considered, the future looks bright for. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. The Straits Times (ST) - in print, e-paper and online formats - remains the most widely accessed title, read by 44 per cent of people aged 15 and above in Singapore. In both these countries, Times ranks as one of the most popular digital news sources. Looking at The New York Times readership demographics by country, most of the papers international readers come from other English-speaking countries like Canada and Australia. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. 539,000 (Digital and Print, The Times and Sunday Times), The Times readers have 24 conversations about Food & Drink daily, 20% more than the average, Times readers have 35% more tech conversations weekly on average, 718,000 Times readers are interested in topics on the environment, natural world & countryside, The Times is the UKs number 1 daily print title for reaching the UKs business professionals and reaches 50% more decision makers then the FT and Daily Telegraph. Understanding our audience is at the heart of what we do. The national total in the 2020 census was largely accurate, but the Census Bureau has estimated miscounts for some states and demographic groups. From 799,000 digital subscribers in Q1 2014, the number has gone up to an all-time high of 5.09 million in Q4 2020. Although, we could say The Times does feature some arguably soft news based articles as it features The Duchess of Cambridge, Kate Middleton on the front page as the main image. Notably, the same share of those under 35 said the same. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. While the rate at which. Why is this and how is this reflected by the new stories and kickers in the CSP pages we have studied? The income distribution of many audiences comes close to matching that of the general public, including audiences of show such as the OReilly Factor and Hardball, USA Today and network evening news. If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year from $508.36 million to $509.36 million. Who is the founder of the Times newspaper? This means Times readers are likely to be professionals, managers or company owners. This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. Known for its award-winning blend of investigative journalism and sharp political commentary, the paper has many loyal readers worldwide. The Times target audience is largely middle class, with close to 10.4 million of their readers classified as ABC1 according to the NRS social grade system. The New York Times circulation in 2020 was the lowest in North Dakota, where the papers Sunday issue only had 165 copies in distribution. has also seen massive declines in print circulation over the last few decades but it didnt just sit on its laurels as digital outlets started dominating the market. While 72% of the readers have at least a university degree, another 21% say theyve finished college. In terms of social class, they are overwhelmingly in the ABC1 social classes - and largely the A or B groups within that group. This decline is reflected across most news audiences. Almost two-fifths (39%) of Americans who subscribed to digital editions of print newspapers in 2020 chose to support The New York Times, readership statistics reveal. it also has many subscribers abroad. [Online]. As for The Times readerships racial makeup, 71% of its readers are white, 10% Latino, and 4% Black. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. the other stories focus on politics, crime and education and i think these stories keep the front page well-balanced and widen the attraction to different audiences. The New York Times subscriber numbers went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. to a buyer interested in retro fashion and culture. The Profiler tool, based on data collected from 190,000 UK YouGov members, put Twitter in a frenzy as users compared sets of audiences - from comparing the demographics of Made in Chelsea viewers. Accessed May 01, 2023. https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/.
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the times readership demographic